Manjimup display highlights the region
Promoting the Lower South West to metropolitan visitors is priority number one for accommodation, tourism and other businesses now the regional travel ban has been lifted.
Pemberton Accommodation Association members have received an influx of inquiries since the announcement that borders would open on Monday.
Association president Kathy Barrett-Lennard said the committee was working together with members to create a campaign to directly target Perth visitors.
“We’re looking at a campaign to target intrastate visitors to urge them to visit our region and book with our members directly,” she said.
“There has been lots of demand for the upcoming long weekend and even the next school holidays.
“The feeling is positive around here now that borders have opened.”
Ms Barrett-Lennard said the association was also investigating working with local businesses to value-add to visitors’ stays by providing local produce and experiences.
Manjimup Chamber of Commerce and Industry president Victoria Howe said it was vital to promote the region.
“We need to make sure we can get Perth people down here,” she said.
“Let’s make sure they know we’re here.”
One way Manjimup shire staff are putting a spotlight on the region is through the completion of the Brockman Street roof and its accompanying light show each night from 5pm to 8pm for the next three months. The lights are a symbolic way to spread hope and honour frontline COVID-19 workers, all while providing a bright focal point for the region.
Manjimup shire president Paul Omodei said thanks to the decisive action of the State Government, the area had been COVID-19 free.
“Although, like everyone else, we are not immune to local economic impacts,” he said.
Cr Omodei said the council could not wait to utilise the new Brockman Street space for all-weather events.
“Until then, come to Manjimup and take images of our active light display and whilst you are here, support our local businesses,” he said. “We have much to offer at this time of year with stunning autumn colours everywhere, nature at your doorstep, with abundant streams and salmon still running on the coast.”
Bridgetown police officer-in-charge Sgt Phil Nation welcomed visitors to the region.
But Sgt Nation reminded motor-ists to remain vigilant on the region’s roads.
“We will have a visual presence on the road in the coming weeks,” he said.
“Coming into the winter months, people need to be careful.
“There’s no rush on the roads, we’ll still be here when you drive carefully.”
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