South West receives a boost with representatives from international media outlets visiting

An international spotlight is being shone on the South West region ahead of upcoming outbound trade missions to Singapore and Thailand. Representatives from international media outlets recently visited the region as part of a tour of the lower half of the State, exploring the best the region has to offer including Manjimup’s truffles, Margaret River’s coastline and wineries. Producers and tourism vendors will benefit from a variety of media coverage over the coming months set to familiarise international audiences with the region’s incredible array of quality produce and a variety of bucket list sightseeing activities. The tour was conducted as a result of a partnership between TradeStart, the South West and Great Southern development commissions and Australia’s South West. SWDC CEO Mellisa Teede said the familiarisation provided another opportunity to raise awareness of the South West. “We’re continuing to get the word out as part of our wider efforts to increase international market presence for local businesses,” she said. In September, showcase events will be held in Singapore and Bangkok for the purpose of creating exports for local producers.